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Event production & brand activations

The event is yours. The pressure is mine.

Corporate events, brand activations and private events at scale. 15 years of Champions League finals and Rugby World Cups, now for a small number of clients.

Tell us about the day The date, roughly how many people, and what it is for.

Why work with me

  • You are time poor

    An event is 60 to 100 hours of coordination. Those hours come out of somebody's week. Currently yours.

  • The supplier network already exists

    Staging, lighting, sound, catering and infrastructure across Hertfordshire and the neighbouring counties. People I have used, not names off a search.

  • One number, and it answers

    Not 11 threads and a spreadsheet. One person accountable, on site, from first delivery to last van.

  • I know what excellent looks and feels like

    VIP hospitality at Champions League finals and EURO 2016. Guests notice arrival, timing, food and the last hour. Most of what feels effortless was decided weeks earlier.

Lucy Fitzgerald

Who you are actually hiring

15 years running world-class events.

Corporate VIP hospitality at the Champions League finals in Cardiff and Kyiv, for PepsiCo and UniCredit. Carlsberg's guest programme at EURO 2016: 20,000 tickets and 7,000 guests across 10 host cities, 99% rating it good or excellent. Premium guest experience for Tudor at the Rugby World Cup in Japan, and C-suite hospitality across 10 broadcast events a year at the Professional Triathletes Organisation.

Working with suppliers I know and trust: staging and infrastructure, lighting and sound, across Hertfordshire and the neighbouring counties.

Lucy

Three kinds of work

Fewer clients, properly run.

A small book, mostly larger events. One done well beats four done at a rush.

Corporate events

Conferences · away days · client hospitality

Offsites, client entertaining, launches, summer and Christmas parties.

  • Venue sourcing and contracting
  • Production, AV and staging
  • Catering, bar and hospitality
  • Guest lists, invitations and RSVPs
  • On-site management, set up to strike

Brand activations

Festivals · sponsorships · experiential

The thing you promised in the sponsorship deck, actually built in a field.

  • Activation design and build
  • Rights-holder and venue liaison
  • Hospitality and guest programmes
  • Staffing and on-site delivery
  • Post-event reporting

Private events at scale

Milestones · weddings · anniversaries

Run to the same standard as the corporate work. A few a year, on referral.

  • Marquee or venue, sourced and contracted
  • Catering, bar, florist, photographer
  • Invitations, guest list and RSVPs
  • Entertainment and production
  • On-site management on the day
Outdoor stage build with rigging, screens and lighting towers Branded beach activation for Vans, Desperados and Relentless Staging and AV for a university graduation ceremony

Staging and infrastructure by Event Hire Professionals, who I work with.

How it works

Three steps, and only one of them costs you time.

  1. A 20 minute call

    What it is for, when, and roughly the budget. You get a straight answer about whether I am the right person for it.

  2. I build it

    Venue, production, catering, staffing, guest lists. Contracted and scheduled, with a running order somebody owns.

  3. You turn up to it

    On site from first delivery to last van. You talk to your guests, not to the caterer.

Straight answers

The things people ask before they ask anything else.

  • How I charge

    A planning fee agreed before anything is booked, plus a fee for the day itself. In writing, up front, no surprises at the end.

  • Is there a minimum?

    Most sit above £40,000 all in. Effort tracks the number of suppliers, not the size of the invoice, so a smaller event takes nearly the same work. If yours is under, say so and I will point you somewhere good.